Google AdWords and Search Console

AdWords and Search Console are Google services that help businesses by advertising and monitoring their sites’ performances in Google Search results.

First, Google AdWords helps advertise businesses by displaying their ads whenever customers search for things that they offer. The ad can be a text-based search, a graphic display, a YouTube video, or an in-app mobile ad, depending on how businesses think customers can be reached more effectively. This, in turn, allows potential customers to see the ad and click on them if interested.

On the other hand, Google Search Console helps businesses by monitoring and optimizing their sites’ performance in search results. It promotes the site to the top of Google Search results as well as provides the owners with the tools to maintain their sites.

Google AdWords, coupled with Search Console, makes promoting and advertising your business a lot easier.

Step 1: Tips for Getting Started With AdWords

Advertisers that use AdWords can create ads by using keywords that relate to the ad. When the keyword is searched for, it then causes your ad to show. It is recommended to use AdWords because a wide range of people use google, which means one way or another your ad will pop up and attract potential customers.

First, create an AdWords account by clicking here: https://adwords.google.com . Second, will be to create your campaign. You will need to select a campaign type and create a name for the campaign. It is advised to keep things focused on Google. Therefore, it is recommended to selecting the option “Search Network Only”. Also, you need to set a goal. If you decide on creating multiple campaigns, you will need to organize them. This can help when trying to set a budget for a campaign. Third, select keywords suitable for your business. When you start a campaign, select the most important key phrases first. This will make sure that you attract people who are interested in your product. Do not put a bunch of keywords into the field. Google’s keyword planner is a good tool to use. It helps you select possible keywords. Fourth, choose a landing page. It is important that when people click your ad, they are sent to a landing page that relates to the keyword that showed your app. You do not want to direct users to a page and then have them find the right page themselves. Finally, you can use Google analytics to track your site. To learn more about Google analytics, check out this link https://www.instructables.com/id/Using-Google-Anal...

Google is the first, if not the only, website that most people go to when searching for things. So, try to concentrate on things that will impact your ad and make it attract people.

For more tips on setting up your first AdWords campaign, watch this video.

Step 2: Tips for Getting Started With Search Console.

To Start using Search Console, one only needs a Gmail Account. Search Console can be found on https://www.google.com/webmasters/tools/home?hl=e... The link of the website owned in added as property in Search Console. After Google verifies if the website if actually owned by the user, Search Console is ready for use.

Any person, business or organization with a website can use Google Search Console to optimize traffic to their website. Google Search Console enables website proprietors to improve and customize their website, so that people can easily find their website when searching on Google. Moreover, Google Search Console also displays errors found on the website and even sends the owners an email as a notification, this gives the owners the chance to correct the errors so that Google Search finds all the pages of their website properly. Having one’s website in the top results of a Google Search is a great way of increasing popularity of one’s business or website.

Next, Google Search Console also shows data on specific keywords that lead users to pages of the website. The organization or business can then use this data to see the pages that tends to attract the most traffic and the ones that attract the least.The website can then be adjusted accordingly. In addition, when a new page is created for a website that already has Google Search Console in use, the necessary diagnostics and tools required to properly fit the new page in the existing website for optimal search results are offered.

An organization’s or party’s website coming up as the first or second result on a Google Search Result, provides the user the necessary confidence to click on the website as a solution to their problem. Users tend to think of Google Search as a trustable source of information, having one’s College website or the Academic Journal coming in the top search results, would very much increase the chances and the probability of a user choosing that website’s business. These goals can be easily acquired by using Google Search Console. An easy way to advertise one’s business, organization or website.

Step 3: Learn More.

To further increase your success and confidence in beginning
a Social Media Marketing plan, consider integrating some services and some social media accounts. Here are a few examples of services that can be integrated.

To start with, a Google Analytics property can be linked with a site in a Search Console account. Google Analytics is an analytic tool that gives thorough statistics about activity on a website. This is done by storing anonymous information using first-party cookies on each visitor’s computer. As a result of linking a Google Analytics property and a site in a Search Console account, anyone who has access to the Google Analytics property can view the Search Console data for that site. To learn more about accessing and configuring Search Console data in Google Analytics as well as using Google Analytics for tracking social media, visit the following links.

www.instructables.com/id/Using-Google-Analytics-to...

www.support.google.com/webmasters/answer/1120006?h...

www.support.google.com/analytics/answer/1308621?hl...

Moreover, a Google Analytics property can also be linked to an AdWords account to help examine customer activity on the site after clicking the ad. To link Google Analytics and AdWords account, follow the instructions from the following link.

www.support.google.com/adwords/answer/1704341?hl=e...

In addition to integration of AdWords to Google Analytics, AdWords can be integrated with social media accounts such as Facebook, Twitter, and Instagram. Here’s a link to integrating AdWords and some social media strategies.

Conclusion

Now that you have learned how Google AdWords can give your site the exposure it needs and how Search Console can help keep it relevant, you can proceed to learning more about the science of social media. Instagram, for example, is one of the most popular social media platform nowadays making it a great community building tool. What is Instagram’s basic concept and why is it a good idea? What are some tips to developing a Social Media Marketing plan using Instagram as a platform? To answer these questions, check out the next Instructable.