quiltshadow03

For online promotion particularly, social contests and giveaways are incredibly effective at attracting attention. However, the problem is that a following generated through giveaways and contests is that those followers are less likely to interact once the incentives for doing so are no longer present. Of course there are exceptions, and social contests and giveaways can be highly effective when done correctly. As with any marketing strategy initiated, social media contests must have a clearly…