Every company is striving for the best possible way to reach consumers and one way that is achieved is through good marketing. Marketing teams should strive to practice STEL practices such as creativity and optimism to understand the impacts of technology in our society today. One way to promote creativity and optimism can be learned through this instuctable made for anyone who is in marketing! This instructable will take you through how to create unique transitions while filming and editing videos to elevate video materials. These transitions will open new doors for better story-telling and marketing. As society moves more and more to the digital world, it is also important to understand how this marketing technology is impacting society. These transitions are engaging and trending and can be a great way to understand the style of videography today.

Supplies

A phone or a camera to film
A computer or laptop
Adobe Premiere Pro

Step 1: Find a What and Where to Shoot

It's important that your video has a purpose and tells a story. This will keep consumers and audiences engaged in what you are trying to portray. Transitions bring interest to the story, but cannot tell the whole story. Finding a good location and subjects (if applicable) will help your message come across.

In my example, I will be showing a video that tells the story of NC State campus. I went to campus as my location and had no subjects. Due to COVID-19, campus is a lot quieter and calm than other years around this time, so I thought these transitions can be a good way to add more excitement and help me showcase the campus.

I took with me my iPhone, and a DSLR camera, but a fancy camera is not necessary. Plenty of phone cameras can capture quality just as nice as a DSLR.

Step 2: Take Your Shots

We will be focusing on three main transitions

The Hyperlapse
Masking
Whipping

TIPS FOR SHOOTING

An important thing to remember is get plenty of footage. It is much more difficult to work with not enough footage than too much footage.
It's good to take an assortment of different shots in different areas of your picked location, but the shots should have continuity, so that the story you want to tell flows well.
Also be sure to have different movements in your shots. The camera can pan horizontally or vertically and for whipping shots, it will be important to pan quickly (which will be explained more in a later step).

For a hyperlapse, you will need to take a series of photos, rather than a video. How to do this is by picking a point of interest on a building or a monument. Then, stand far away from this point and start walking towards it and for each step, take a photo. Each step should be similar in distance. Try to keep the point of interest in the same spot in the frame of the photo even as you get closer and closer to the object.

For masking, you will be taking shots that pan either from left to right or from right to left. There must also be an object in the foreground, such as a tree, a light pole, or a sign, that pans across the frame.

Step 3: Hyperlapse

A hyperlapse is essentially a moving time lapse. It is done by taking a sequence of photos while moving towards an object or a point of interest. Hyperlapses are a novel way of showing landmarks and buildings especially.

Step 4: Hyperlaspe- Adding Photos

To start off making our hyperlapse, we need to import all of our photo from the photo sequence we took on site. After importing all the photos, highlight all the clips in your timeline and right click to the "speed/duration" option. These photos need to flow seamlessly like a video, so lower the duration of each clip to about 0.02-0.03 seconds and click "OK". This should shorten your clips so the sequence is not choppy.

Step 5: Hyperlapse- Adding a Grid

Next, we will need to add a grid to help us align our photos. This can be done by adding a new transparent video layer in the "Files" tab. After dragging this new transparent video layer onto our timeline, you need to go to "effects" and search "grid". Add the grid effect to the transparent video layer and a grid should appear on your playback screen.

Step 6: Hyperlapse- Aligning the Photos

Our final and most tedious step is going in and aligning all of our photos. Pick a point on your grid and a point of interest in your photos. In my example, I chose a space on the grid that is 5 to the right and 3 down and I chose the nose of the wolf to be my point of interest. You then go through each clip or photo and move the photo around until your point of interest and the point on the grid match up (not 100% precisely, but in the same general area). I made sure the tip of the nose on my wolf sat close to the corner of my chosen grid spot for each photo.

Once you've completed that for every photo, you're done with the hyperlapse!

Step 7: Masking

Masking is a transition where an object in the foreground will swipe across the whole frame and bring in a new clip. It helps bring attention to a subject, so it makes most sense to mask using clips that share a commonality.

Step 8: Masking- Adding a Mask

Once you've imported your clips into PremierePro, you can go straight into masking. Click on the clip you would like to mask in the timeline and then click the "Effects Control" tab. There, you will see a pull-down menu for Opacity.

Once we're in the Opacity section,

We will click the rectangle to draw in our mask
Check the box that says "Inverted"
Click on the timer button next to "Mask Path"

-->This will put a key frame throughout the clip, so that the masked area will move with the object in your foreground.

Like shown in picture three, I drew my black masking box to the right of the Talley sign because that is where I want my next clip to start coming in. You then want to scrub through the entire clip and move the masking box to match the movement of the object until the entire clip is filled with the masking box (Picture 4).

Finally, you will add the second clip layered underneath the masked clip in your timeline and you are done!

Step 9: Whipping

Our final transition is called whipping. Whipping is essentially quickly moving the camera in a certain direction to transition into a new clip that quickly moves in- or whips- from the previous direction.

This has a lot more to do with how you film the clips than what you do to edit it, but there is editing involved. It's important to film all the quick whips in the same direction. So, in my clips, I whip to the right after panning to the right at the Free Expression Tunnel, and then my whip starts from the left and goes to the right at the beginning of the Talley Market clip. This gives the transition a better flow as opposed to whipping in opposite directions, which will confuse the eye. Watch the second video to get an idea of how I whipped to the right using my camera.

In Premiere, use the clip tool to cut the beginning and end of each clip. You want to cut it where the movement of the whip is in motion. This way, each clip won't have a jerky stop in between the transition.

Step 10: Final Product!

Here is my final video of NC State campus incorporating all three transitions!

This instructable has touched on ways to incorporate STEL practices in the marketing environment through enhancing creativity by using new transitions and optimism by finding means to improve marketing material. A STEL standard that is also important is understanding the impacts of technology. The impact of marketing technology is significant in influencing consumers and incorporating transitions can enhance a consumer's experience. Finally, through this instructable, we experience a STEL context, which is that elements change over time. Marketing needs and things that trend and appeal to consumers change all the time. The style of editing and making videos is ever changing and it's good to add novel ways of story-telling through video.