Using Social Media Content Management Software

Whether you are one person or a large organization, it can be time consuming to manage multiple accounts on social media. Social media content management software can help save time by giving you access to all your different accounts in one convenient place. Posting, editing and feedback on multiple accounts can be done with ease. This Instructable will discuss programs and their features to help you save time and avoid stress.

Step 1: HootSuite

It can be tricky and time consuming to post the same content to multiple social media networks one account at a time. The process of logging in and out, making sure you have the same pictures and text can be a hassle. With HootSuite you don’t need to worry anymore. HootSuite is one of the best options for managing multiple social media sites. HootSuite offers plans from free to $500+/month. Users can link social media accounts such as Twitter, Facebook and more. It is now easier to publish, edit and delete posts from multiple social media sites all at the same time.

Your HootSuite Account

Creating an account is easy. HootSuite allows you to sign up using one of your existing social media accounts. Accounts from providers such as Google, Twitter, Facebook and others will work for signing you up for HootSuite. Alternatively you can create a HootSuite account using an email and password.

Get Connected

Linking all of your accounts is made easy by HootSuite. After logging in, find the option called ‘Manage social networks’. This will give you the option to add, edit or remove any of your connected social network. HootSuite is able to manage social networks from 7 different providers such as Youtube, Wordpress, Linkedin, etc.

Start Posting

With HootSuite, you can post, view and interact with all of the social networks you connected. You can write one post and send it to any and all of your networks, allowing you to publish your post now or schedule them for later. Lastly, depending on the plan you may have access to features such as Analytics, Campaigns and more to help you know if you’re reaching who you need to. The free analytics allows you to create reports containing detailed and summary information such as the number of times your page has been engaged, how popular your posts are and more.

Go check out HootSuite to save time and
stress whether posting about yourself, promoting your company or checking up on all of your feeds.

Step 2: Agora Pulse

Agora Pulse is an amazing tool for social media content management. The service may be a bit expensive for casual use however, it is great for professionals since the tool offers different pricing packages based on the size of your operations. Agora Pulse is an excellent choice if it is within your budget since it will help you publish content, engage with your users, and even relay valuable information concerning your social media.

Publishing Content

Publishing content becomes very easy with the help of Agora Pulse. The software allows you to publish your content to all your different social media in one location so you can save time by not having to post on each website. The tool also allows you to schedule the release of time-sensitive content easily since you just pick the date and time then relax as it will release the content on all your different accounts when needed. By making publishing content easier, Agora Pulse allow you to reach your users more effectively.

User Engagement

Agora Pulse makes engaging with your users in all your different social media accounts incredibly easy. Your social inboxes from your different accounts are combined into one inbox, giving you easy access to all messages in one place. In addition, this inbox will be sorted into what is being reviewed and what needs your attention to make sure that you don’t miss anything important.

Reports

In addition to helping you interact with your followers, Agora Pulse provides important information concerning your social media. The tool gives you access to important statistics regarding your social media. For example, you can easily track the ROI (Return of Investment) of your social media efforts which can help when communicating with clients. Additionally, Agora Pulse gives access to key metrics that can inform you about your audience. These metrics can help you understand when is the best time to post your content, and if your content is successful in reaching your audience.

If Agora Pulse is suitable for your needs, head to this website to learn more: https://www.agorapulse.com/

Step 3: Buffer

When you have a professional social media account you want your posts to be seen by as many people as you can. However, people these days are bombarded by a sea of tweets and other posts on social media. Buffer is a social media management tool that can help you find out how your posts can get the most exposure they can get.

Management

Managing multiple social media accounts is made easy with Buffer. Clicking on the tabs on the left enables you to connect multiple accounts from Google+, Facebook, and more. In addition, you can connect multiple accounts for the same social media platform and connect Facebook groups too. Therefore, Buffer gives you a convenient way to manage you social media accounts all in one interface. Additionally, all of Buffer’s features can be applied to all of your social media accounts

Analytics

Part of challenge to using social media is finding what makes a post appealing to your followers. Buffer can look at posts you have made in the past and analyze how successful they were. Therefore, you can use these stats to figure out what makes certain posts appealing and what does not. Analytics will show stats like retweets on twitter, how many clicks a post has received, reach/potential reach, etc.

Scheduled posts

Even if you have found the perfect time to publish a post or want to post a bunch of content life doesn’t guarantee you will be able to. Thankfully, Buffer allows you to automatically publish a post at any time you want in the future. Additionally, multiple posts can be added to a queue of to-be-published content so you can apply the knowledge gained from analytics and plan ahead of time. If you have multiple accounts connected to Buffer you have the ability to publish the same post on those accounts.

Now you should know how to use Buffer to improve your social media management. Buffer’s special features allow you to plan a schedule for you social media posts, manage for multiple social media accounts and view the stats of your published posts.

Step 4: Conclusion

All of the tools mentioned gives you more options to post content interact with others and view your accounts all in one convenient place. If you want to learn about more ways to use social media, there is another well written instructable: How to Integrate Social Media With Websites, Emails, and Other Social Media