How to Use KUKU.io to Analyze Your Social Media

In this era of networking, billions of people are connected through social media and every day, this number of connections is getting bigger and bigger. Nowadays, social media is being used for different purposes ranging from sharing personal opinions to growing businesses. People use different online platforms such as emails, Facebook, Twitter, Instagram, LinkedIn, and blogs etc., as a preferred medium to share their creativity and to help each other in their circle. Likewise, institutes like government agencies, employers, and different social organizations use those platforms to get connected and to spread their services. Therefore, being up-to-date with stakeholder’s interactions, collecting review data, and analyzing them are necessary to take further advantage of using social media.

By learning social media analysis, users, employers, and pioneers can benefit to study and compare the data from the stakeholders. For example, an entrepreneur can evaluate their social media activities to promote their goods and services better, record the places where most customers are from, and gather ideas about what time of the day is perfect to interact with more people. These days, there are a lot of social media analytics tools that people use. Google Analytics is one of the most popular. However, Google Analytics can get complicated fairly quickly to the average user. Fortunately, there are many alternatives such as KUKU.io, Buffer, Clicky that are more user-friendly than Google Analytics. These tools include almost all the social media channels like Facebook, Instagram, Twitter, and LinkedIn, etc., to do real-time analysis. A lot of these, however, come at a low cost but if you’re serious about promoting your business, the costs are relatively minor. KUKU.io is one of those social media analytics tools which provides lots of free features for a certain period of time.

This instructable will focus on using a tool called KUKU.io.

Step 1: Connect All Your Social Media Accounts

First, make sure to create accounts for major social media sites. The most popular sites are Facebook, Twitter, Instagram, and Google+. This will ensure that you reach a wide variety of audiences.

KUKU.io features an easy-to-use interface that lets you can connect your accounts with a few clicks. Once all your accounts are connected, you can separate them into different channels. If you have a worldwide audience, a great way to group them by is their time zone so you can easily schedule posts accordingly.

Step 2: Build Engagement Through Experimentation

Next, introduce your business through posting your self-created advertisements on all your social media platforms. KUKU.io gives you the ability to create a single post for all your sites. Remember to use as many tags and trending words as you can to increase your post visibility. Also, make sure to post at different times of the day.

Since this is the experimentation stage, you are free to post as much as you can and also use your best gimmick. Your aim is to create something people find interesting enough to actually engage in. The best outcome is to go “viral” but as to not get ahead of ourselves, simply aim for a few hundred shares, likes, retweets, etc., in the beginning.

Step 3: Analyze Your Graphs

Now, it is time for the analysis part. In order to create a successful following on social media, you must analyze the engagement for each of your social media platforms. Using some key metrics provided by the KUKU.io analytics tool we are able to track important information like:

Engagement/Followers: How many of your followers engaged your posts.

Posting time/Engagement rate: At what time did your post have the most number of engagement.

Engagement by social network: It is important to compare which social network has the majority of your customers so you can focus on it.

Top posts: Your posts with the most engagement of course.

A good tip is to grab a piece of paper, record your post with the most engagement and deeply think about the intangible qualities that made it so popular. Was the graphic you used really good looking? Was the timing just really good? Did you use a photo of a cat? You know the important stuff. Then attempt to replicate those intangible qualities on your next post. This requires a lot of trial and error. Once you're ready, move on to the next step.

Step 4: Posting at the Right Time

Let’s now take an in-depth look at the time graphs. Whether you are looking to promote upcoming academic events or a college membership, knowing the right time to publish a post could generate more engagement from your audiences. So how do we use KUKU.io to determine the right time?

First, let’s look at the Posting time / Engagement rate graph. The circles’ size and colour determine which time of the day your posts get more likes and shares. You might notice an increase in engagement during break times and after classes are done. During these time periods, would be a good opportunity to interact with your followers.

Second, we have the Engagement / Followers graph. Depending on the period you selected, the Engagement/Follower graph shows you the number of likes, shares, and followers on your social media throughout the weeks or months. What are we looking for? Patterns. Find which days in a week have an increase in the number of engagement and followers statistically.

For example, you might find an increase of engagement during the weekends. What does this tell you? It could be that students and faculty members are not as busy and have more free time to check their social media. This could also apply to full-time employees or non-post-secondary students. However, for your academic followers, you might notice a drop in engagements sometime in October and December due to midterms and finals. In this case, consider publishing your posts or interacting with your followers after the tests are done and people are eager to check up on their social media.

Learning how to post at the right time increases your opportunity to reach your targeted audience.

Step 5: Learn More

Now that you have all these strategies to boost your marketing in post-secondary institutions, it is also important to pair them with good content. Many social media analytics software like KUKU.io come with content management systems that you can use to help create and manage your social media content.

Discover more about using content management software for social media by checking out this Instructable written by our fellow Computer Science classmates.

Using Social Media Content Management Software

____________________________________________

Using social media to manage and boost business is a perfect choice for this era of networking. Furthermore, learning how to use the tools that are available to you will help you to utilize this opportunity. KUKU.io is just one of the social media analytics tools out there. We hope this Instructable helps you boost your social media profile no matter what tool you prefer to use.